Ads that sell. Systems that scale.
Performance marketer and creative strategist. I build the creative and the buying strategy together, so e-commerce brands grow profitably on Meta, TikTok, Google and Snapchat.
The goal was never to spend more on ads. It is to find what makes a product sell, build the system around it, and scale without losing sight of profit.
Selected
work
Three accounts, three different problems. Every number comes with the context behind it on the full case study.
Zeen × Cambridge
Scaling two established fashion brands while keeping efficiency high, by building a repeatable system around winning products, offers and creatives.
Dazzle by Sarah
Working with the CEO and supply chain, paid media pushed demand toward the products that needed to move, without discounting the margin away.
Winter Fashion Sale
A four-day sale where speed mattered as much as strategy. Budget moved to the strongest products and messages within hours, not testing cycles.
Ways we can work together
Start with an audit, or go straight to monthly growth. Lead generation is available as a separate track.
Ad account & creative auditStart here
Structure, tracking, offer and past creatives, reviewed and turned into a written action plan.
Creative-led growth retainer
Strategy, creative angles and briefs, testing roadmap, media buying and weekly reporting.
Sale & launch sprint
Pre-sale plan, creative set, live budget calls during the sale and a full post-sale report.
Lead generation
Funnels, forms and campaigns built around cost per qualified lead, not just cost per lead.
How I scale an account
The same four steps on every account, whatever the budget.
Diagnose
Account structure, tracking, offer, margins, and what past creatives already tell us.
Concept
Angles, hooks and formats written as briefs: UGC, static, founder-led, product demo.
Test
Structured creative tests, read through hook rate, hold rate, CTR, CPA and ROAS.
Scale
Budget moves to proven concepts, winners get iterated, margin stays protected.
Let's scale your brand.
Tell me your monthly ad spend and where you sell. I reply within one working day.